ASAP Ferg, Louis Vuitton, Fashion week... and BLACKBOX
BLACKBOX meets ASAP Ferg at Paris Fashion Week. A collaboration where grooming, culture and style come together under the sign of elegance.
A meeting that makes sense
We are proud to look back on an important moment: the meeting between BLACKBOX and ASAP Ferg, at the last Fashion Week in Paris, alongside Louis Vuitton. (see video) This is not a circumstantial collaboration. It is the logical continuation of our approach.
BLACKBOX and fashion: a natural place
Paris, Fashion Week, international artists: this ground is not new to us. Since our inception, image, cinema, music and fashion have nurtured our way of working.
ASAP Ferg is not a "bold move". It is part of an already engaged continuity: Spike Lee, Playboi Carti, Jamie Foxx, French Montana, and many others have trusted us in key moments of their public image.
A story that continues to be written
It is not the cut that makes the moment important, but what it represents. Grooming becomes a culture. A way to prepare oneself, to present oneself, to tell one's story.
BLACKBOX will continue to move forward on this path. With precision, with listening and with those who share this vision.