BLACKBOX Presents Cordell Broadus: The "Rope Maker"

At BLACKBOX, every meeting is an opportunity to build the future of urban culture. Recently, we had the privilege of welcoming Cordell Broadus to our Paris salon. While he is the son of legend Snoop Dogg, Cordell stands above all as a visionary entrepreneur and influential strategy director who found in BLACKBOX an echo of his own values.

More than a meeting, it is a major investment deal concluded with Cordell and his father, Snoop Dogg, that now binds our destinies together. This visit to the salon was an opportunity to discuss the vision that unites us. This partnership was also able to come to fruition thanks to strategic work with Tessly, Snoop Dogg's Business Manager. As the decision-maker for the Broadus family's business opportunities, Tessly was able to perceive BLACKBOX's potential and validate this deal that propels us today onto the American stage.

From Athlete to Entrepreneur: The Choice of Authenticity

Long perceived only as an American football prospect, Cordell surprised everyone by leaving the field for entrepreneurship. His explanation is simple: the passion was no longer there.

"I didn't have my heart in it... I had a different vision of myself."

Faced with the feeling of being marginalized in a world where he saw only sports or hip-hop as outlets, he chose to create his own opportunities. Today, he wears several hats: Strategy Director at Death Row Records, President of Death Row Games, and founder of Goodgame Champ.

BLACKBOX: "Like Home"

What attracted Cordell is the radical authenticity of our project and the natural brotherhood that unites our teams.

"It's real. It's culture. It's authentic."

For Cordell Broadus, BLACKBOX's identity is built on a healthy ecosystem that privileges family spirit over traditional business. In observing the complicity between Younes Rkiba (CEO) and his brother Houda (Communication Director), as well as the bonds of friendship with the teams, he saw a direct reflection of his own family tree.

To learn more about the brand's story, click here.

The Bridge Between Paris and the West Coast

Through this investment, he became the bridge between BLACKBOX and his father, Snoop Dogg. By understanding the DNA of our brand—demand, entrepreneurship, and respect for culture—he was able to transmit this ambition to the Long Beach legend.

For him, everything is a matter of bringing people together. His own name, Cordell, actually means "Rope Maker." A vision he has carried with conviction: his mission is to assemble things and bring people together.

Preserving the Legacy, Innovating for the Future

As he works on the future of Death Row Records—a legendary label that generated 360 million dollars in just four years—Cordell insists on the importance of integrity and strategic innovation.

For Cordell, working with entities like BLACKBOX requires integrity, the same integrity he applies in managing Death Row's legacy. This partnership is not just a contract, it is a recognition of our expertise and our place in global urban culture.

This quest for perfection, sometimes burdensome, drives him to surround himself with builders who share his hunger for creation. Elegance according to BLACKBOX is this ability to remain true to your roots while conquering new territories.

Thank you to Cordell for his trust and as he says so well: There you have it.

Ready to join the ecosystem? Book an appointment.